Posts Tagged Hoons

It’s really funny how sensitive some people are to ads. Or rather how sensitive they think the average person is. Yet another ad has been taken completely out of context. BMW’s new “Expression of joy” ad was banned in Australia. This is pretty ridiculous. The BMW in the ad is being driven at low speed with paint on its tires, on a huge white canvas, with the purpose of creating a piece of art. The Advertising Standards Bureau gave the following explanation:

“The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform . . . a four-wheel drift,”

One of the people who viewed the ad on TV complained that it “would encourage car hoons to spin and burn their tyres”.

Watch the ad below, and let me know if you are encouraged to go drive like a crazy person.