I’m very impressed with the way BMW has been using social media to create a buzz about their upcoming small SUV, the X1. Most notably, they used Facebook to create a page dedicated to the new car. It was an awesome idea to use Facebook to do this, as BMW is targeting the car at a younger audience, which is exactly the type of people who uses Facebook. They’ve got a lot of fans on the page, and in addition to that they’re only releasing partial or blurred images until the car is officially released. BMW also has a twitter account dedicated to marketing the X1.

BMW’s attempt at marketing through social media stands in stark contrast to Volkswagen’s miserable attempt at marketing the new Golf, about which I’ll blog in the near future. Nevertheless, it’s cool seeing big companies using social media to market their products.